London Road 

As a strong local jewellery brand in the UK, London Road
has made a strong reputation for itself by excelling in marketing techniques and state-of-the-art craftsmanship.

Their e-commerce store requires a stronger voice and sense of community for their audience to connect with.
By leveraging social media and creating a more dynamic UI, London Road can provide a platform for middle-aged women who resonate with a strong voice within digital content, creative vision and playful vibrancy.


 


My Role:
Product Research
UI Designer

Tools Used:
Adobe XD

London Road
View Website

Product Research

Slide-16_9-18
Slide-16_9-15

Before/After

Slide-16_9-17
Slide-16_9-14