BBCX:
Playing with Data
It’s time for something new – it’s time for data to work for us. Data should enable new experiences that put us back in touch with our surroundings in the physical world.
BBCX is a new platform that uses augmented reality and location-based data to overlay digital experiences onto real-world locations – Projecting BBC’s extensive range of current and future offerings into the physical realm.
The Team:
Gabrielle Ngoo — Video Animation
Matt Richmond — AR/Video Animation & Voice Over
Lila Cseh — Branding & Mockups
Jake Richardson — Branding & Mockups
Heike Heinze — Branding, UX/UI, Mobile Animation
Tools Used:
Figma
Prototypr
Rotato
After Effects
THE BRIEF
Develop a digital product or service for the BBC that serves as an interface between the physical and digital world. It should encourage positive data usage, deliver
a positive experience and have a key tie into the BBC.
Deconstructing the Brief
Extracting key terminology allows designers to conceptualise ideas surrounding a given topic and understand the intentions and desires of a brand. We looked at existing products and what BBC was looking at offering, consumer pain points and how BBC is perceived and can increase customer engagement.
1. Deconstructing the Brief
Extracting key terminology allows designers to conceptualise ideas surrounding a given topic and understand the intentions and desires of a brand. We looked at existing products and what BBC was looking at offering, consumer pain points and how BBC is perceived and can increase customer engagement.
1. Deconstructing the Brief
Extracting key terminology allows designers to conceptualise ideas surrounding a given topic and understand the intentions and desires of a brand. We looked at existing products and what BBC was looking at offering, consumer pain points and how BBC is perceived and can increase customer engagement.
Understanding Consumer Perception
BBC is seen as white, male dominant, and a strictly British agency that lacks the ability to compete with emerging models of entertainment and social media platforms.
Although this is changing, BBC needs to be able to strategise and adapt to a younger audience who have a quick attention span but also a desire for active participation in products.
2. Understanding Consumer Perception
BBC is seen as white, male dominant, and a strictly British agency that lacks the ability to compete with emerging models of entertainment and social media platforms.
Although this is changing, BBC needs to be able to strategise and adapt to a younger audience who have a quick attention span but also a desire
for active participation in products.
2. Understanding Consumer Perception
BBC is seen as white, male dominant, and a strictly British agency that lacks the ability to compete with emerging models of entertainment and social media platforms.
Although this is changing, BBC needs to be able to strategise and adapt
to a younger audience who have a quick attention span but also a desire
for active participation in products.
Building the Interface
So how does BBC allow their current offerings to stand out amongst it’s competitors while addressing a younger audience?
We open a space for playing with BBC’s current offerings, city to city and allowing the content to appeal to a larger more varied audience.
3. Building the Interface
So how does BBC allow their current offerings to stand
out amongst it’s competitors while addressing a younger audience?
We open a space for playing with BBC’s current offerings, city to city and allowing the content to appeal to a larger more varied audience.
3. Building the Interface
So how does BBC allow their current offerings to stand out amongst it’s competitors while addressing a younger audience?
We open a space for playing with BBC’s current offerings, city to city and
allowing the content to appeal to a larger more varied audience.
After several iterations, we settled on a purple accent colour and a dark background, with the brushstroke becoming a dynamic element that refreshes the very “block-driven” approach BBC’s visual design normally contains. We chose to maintain BBC Reith as the primary font to integrate our idea into the BBC’s existing design system.
