A German-Filipina designer with 6 years of experience across e-commerce, luxury retail and tech. I sit at the intersection of creative direction and product thinking, shaping digital experiences that are built from collaborative problem solving, are well-crafted, measurably effective and robust enough to evolve.
Frayme
With iOs development paving and restricting how we navigate the digital space within browsers, Interstate Creative Partners developed a new platform to carve out a new experience for web browsing that can allow for device integration and new possibilities of experiencing search engines.
The Folio Society
As part of Tom & Co. I conducted workshops with the Folio Society; collaborating with their team to hone in the digital branding and overall design of their e-commerce website, from initial discovery through to build, design QA and retainer.
Agent Provocateur
Collaboration between CRO & Design at Tom & Co to improve testing, the design system and development of Agent Provocateur's e-commerce website.
Jennifer Cardini
Tasked to develop the branding & web design for DJ Jennifer Cardini's independent record labels; we collaborated to build three treatments for three websites. The visual grammar and web design were first informed by sound and then language; while sticking to a minimal visual-first approach.
RIMOWA
Integrating the "Never Still" campaign with a second branch of Rimowa's core values through "The Art of Engineering", we went through the archives and developed a design system that could withstand the test of time.
