I am a German-American designer focused on branding and digital design; with a deep interest in lifestyle and culture. I develop and distinguish my work through the use of research and blending graphic design, digital design (UX/UI/coding), and motion.

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SELECTED
WORKS

Frayme

With iOs development paving and restricting how we navigate the digital space within browsers, Interstate Creative Partners has been developing a new platform to carve out a new experience for web browsing that can allow for device integration and new possibilities of experiencing search engines. With two additional designers, we researched and designed the product development around new approaches; including having a 'frameless' web experience.

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AURORA

An award-winning media production company needed a new website to give them a stronger sense of establishment and a new way to navigate through their work. I developed a strong analysis of the past website architecture, researched competitors, built a proposal for UI features, and built the concept development around key messaging.

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RIMOWA

With the success of the first campaign for Rimowa, Anomaly was tasked to integrate the "Never Still" campaign with a second branch of Rimowa's core values through "The Art of Engineering".With help from Creative Director Behrad Taherparvar and, Managing Director, Clara Sims Mulligan, we expanded upon Rimowa's design history and reviewed their design system to come up with a framework that could withstand multiple campaigns.

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Jennifer Cardini

Tasked to develop the branding & web design for DJ Jennifer Cardini's independent record labels; we collaborated to build three treatments for three websites. The visual grammar and web design were first informed by sound and then language; while sticking to a minimal visual-first approach.

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Square

As part of Square's initiative to promote new features to small businesses within Canada, the advertising agency House of Greenland built a video narrative promoting Square. As such, I helped build the concept, design, and animation around a modern paired-down version of their current dashboard.

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GOOGLE | SAMSUNG

Worked on the digital advertisting campaign for Google | SAMSUNG to promote the SAMSUNG Galaxy Z Flip4.

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GOOGLE HOLIDAY 2023

During the holidays, retailers have traditionally stuck to a limited marketing strategy that focuses on traditional ‘peak days’ - eg: Black Friday, Cyber Monday. But other days can provide just as much opportunity to create record sales moments - if you have the right tools to do so. Google’s suite of AI-based ad tools enables retailers to be flexible, fast, reactive, and opportunistic – and generate more days of peak sales. Alongside House of Greenland, I helped build the concept development and branding for Google's B2B Holiday 2023 campaign: 'Holiday performance, multiplied by Google AI'.

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